Cosine’s Consultative Sales Negotiation Training Programs provides the process, skills, and tools to negotiate win-win deals, strengthen long-term relationships, and avoid leaving money on the table. Participants of the sales negotiation training learn a Negotiating Framework for structuring the dialogue from Preparation through the Close and increase skill at strategically seeing the negotiation through the eyes of the client as they Convert Demands to Needs and learn to probe more deeply to understand what is driving the client’s priorities and personal agenda.  Once these needs are uncovered and understood, participants use Value Justification to create a win-win outcome by establishing their worth while avoiding concessions.